As part of a major Strategic Partnership Agreement online travel giant Booking.com has joined hands with crypto-friendly travel platform Travala.com. The official announcement came from Travala on Monday, November 25.
Over the last two years, Travala has expanded its services by allowing its users to pay for their hotel bookings in cryptocurrency. Besides, the announcement says that Travala has already integrated Booking.com’s accommodation to its platform. With this major collaboration, Travala now facilitates bookings across 230 countries and 90,000 global destinations.
At present, Travala allows its customers to book hotels by paying through its native AVA tokens, Besides, the crypto travel platform also supports 20 other digital currencies. The list of these crypto assets includes Bitcoin, Monero, Litecoin, XRP, Ethereum, Bitcoin Cash, EOS and others.
This strategic move will allow Booking.com to shift its platform of listed properties on a blockchain network. On the other hand, it will also boost the adoption of digital currencies in the open market. Matt Luczynski, CEO of Travala.com said:
“This partnership allows our users to access Booking.com’s accommodation listings, as well as the listings from several other leading travel suppliers, which is a fantastic use case for our own AVA token and another huge step towards mass cryptocurrency adoption”.
Travala has gained enough popularity in the last two years not just because it allows crypto payments but also due to several other factors. First of all, Travala offers the best booking rates with its Best Price Guarantee. Furthermore, its users also enjoy loyalty rewards and exclusive discounts through different tokenized incentives powered by the platform’s native utility token AVA.
Demand for Crypto In Tourism
The tourism industry has seen a growing interest in adding crypto support and payments facility. Looking at the user demand, different travel companies across the globe are adding support for digital currencies.
Not only the hospitality industry but even several airline companies are experimenting with the crypto payments. UK-based travel company Alternative Airlines has joined hands with crypto service platform Utrust to facilitate digital currency payments.
Similarly in July 2019, Scandanavian airlines Norwegian Air unveiled its plans of launching a crypto exchange. The larger idea behind launching this exchange was to facilitate crypto payments for its airline services.
Acceptance of crypto payments in the tourism industry will certainly push crypto adoption in the long run.