$120 million is a small price to pay when it comes to what PayPal executives believe their latest acquisition will do for the company.
Over the past year, PayPal has acquired several outside companies for a variety of reasons. The company bought Swift Financial to increase small business owners access to capital. PayPal spent $2.2 billion to acquire iZettle in order to compete with Square for physical space in more storefronts.
Hyperwallet was also acquired for $400 million, which allows their merchants to access localized and multi-currency capabilities in more than 200 markets. After the year the company has had, today’s announcement that PayPal has purchased Simility for $120 million doesn’t seem like a big deal.
However, it’s going to be extremely important to help the company grow and accomplish its ultimate goals in the industry.
Reason Why PayPal Bought Simility
Simility is a fraud prevention and risk management firm that used artificial intelligence to detect items like new money laundering, account fraud, and wire fraud with a combination of machine learning, visualization, human and automated analytics.
PayPal invested in Similty last year due to the company’s unique approach that goes beyond just legacy fraud and risk solutions. The belief is using AI puts control back into the hands of the merchants and allows them to provide better protection for their customers on mobile.
Bill Ready, the operating chief at PayPal, claims the acquisition will accelerate the company’s plans to give merchants on the platform access to fraud tools that can be customized for their business through the existing management dashboard. PayPal’s main goal is to build a complete financial stack, partner and utilize Venmo for fuel growth.
How Does Simility Use Artificial Intelligence?
Simility’s AI technology is used to monitor digital transactions and buying activity on mobile, the web, or in physical environments. The company uses a set of APIs and beacons and augments them with machine learning and feeds from other data sources.
This actually creates something called “adaptive” risk management, which is a strategic concept that bases its information on the threat of the moment. Obviously, this type of AI will greatly benefit PayPal systems and their customers. Bill Ready had the following to say about PayPal’s acquisition of the company: