With its AnyWare ordering technology, and plans for future in-store technology, the pizza chain’s goal is to one day be 100% digital
For any of you who have made an order, we each have our own specifics to customise the pizza, and should the company get it wrong, we may send it back, or at the very least complain.
Domino’s Pizza has traditionally received its orders via customers calling in, but recently the company has seen its digital orders platform increase to a current total of 65% of its total daily orders.
In 2014, Domino’s was the first to introduce a voice recognition app that conducted a retail transaction when it launched its virtual ordering assistant, DOM.
Artificial intelligence provides Domino’s with a great learning platform that enables the company to provide a better and more convenience deliver system for their customers .
“With DOM on the phones, our AnyWare ordering technology, and plans we have for future in-store technology, our goal is to one day be 100% digital.”
While many of our orders come via digital platforms, Domino’s still has millions of customers who like to call in their orders directly to their local stores.
“DOM can now take those orders, freeing up our store team members to focus on preparing orders and serving customers already in the lobby” adds Domino’s Chief Digital Officer Dennis Maloney
With automation, in time, Domino’s would eventually allow the chain to lower its headcount in stores. That may not be the chief initial benefit, but more work done by AIs and robots means less work for humans, once the initial glitches are worked out of the system.
That’s a win-win situation for Dominos, as any future AI ordering system for customers would also improve the process if a smart computer system can increase the percentage of orders that are taken correctly, that’ll remove a major block, and would ultimately increase customer satisfaction.